About event
As a new business owner, you operate leanly, and you consider each decision carefully. When it comes to your brand, you might know you should have visual branding beyond just your logo, but you’re not where to start. The brand basics covered in this course will help your brand appear consistent in your marketing, social media, and print, so you can your story and reach your audience more effectively through design. Each of the four courses will walk you through a different facet of branding, whether you need help with just one aspect, or want to put it all together for greater impact.
No design experience or software needed. This course focuses on overall concepts rather than technology. Bring a laptop or tablet if you’d like to search for inspiration, and a note taking tool to work through the exercises.
November 8 | Brand Strategy: Determine Your Who & Why
In an interactive workshop, Nikkita will take you through a number of exercises she uses with her design clients to help you select your brand keywords, determining your brand alignment, and narrow in on your brand vision and direction.
November 15 | Moodboards: Using Images to Guide Your Brand Vision
From finding and selecting images, to putting them together in a way that inspires you, you’ll create your brand’s mood or inspiration board to further your brand’s clarity and direction.
November 29 | Type & Color: Creating Consistency with Good Design
By now you’ve heard of the not-so-great font choices (looking at you, Comic Sans), but with so many options out there, how do you decide what’s best for your brand? We’ll discuss pairings and best practices for selecting the right type for your business to get you looking polished and professional. We’ll also go over a bit of color theory and resources for creating a cohesive color palette for your business.
December 6 | Establishing Brand Consistency: Your Own Brand Style Guide
Once you’ve done all the work of creating your mood board, selecting your type and color, and gotten clear on your brand’s direction, we’ll work on putting it together and creating your own style guide so you know your marketing materials will always be on brand.
About the Facilitaor
Nikkita Cohoon creates visual branding for small businesses with big vision, and loves sharing her knowledge with other business owners to help their businesses look beautiful and smart.
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